Direction
We define the commercial objective, visual territory, references and boundaries before production starts.
Products that climb.Systems that compound.
Choose the product and control level you need now. Avatar, image, reel, campaign or infrastructure: every offer scales through documentation, rights, reuse and production depth.
01. Avatar System
Entry catalog avatar to Premium exclusive avatar from €2,500
02. Image
Single images from €300 to €950. Image packs from €1,800 to €15,200
03. Video / Reel
Single reels from €350 to €1,500. Video packs from €1,800 to €6,500
04. Campaign
Campaigns from €2,200 to €9,800 depending on scale
05. System / Infrastructure
Entry system to Premium infrastructure from €28,000
01. Avatar System
The reusable digital asset. A canonical avatar with expressions, angles, body logic, usage rights and SOP documentation.
Investment
From €300
Entry catalog avatar to Premium exclusive avatar from €2,500
What You Get
Catalog, new or exclusive avatar creation
Canonical expressions and angles
Identity lock and evolution rules
SOP documentation
Commercial usage rights by level
Optional monthly evolution or production
02. Image
Static photographic render. Product, avatar or context image with campaign-grade finish, from a single asset to editorial image packs.
Investment
From €300
Single images from €300 to €950. Image packs from €1,800 to €15,200
What You Get
Single image or editorial packs
4K+ resolution
Controlled context, light and mood
Editing, color grading and retouching
Commercial usage included
Documentation by level
03. Video / Reel
Motion for social, campaign teasers and product moments. Short reels from simple transitions to cinematic campaign pieces.
Investment
From €350
Single reels from €350 to €1,500. Video packs from €1,800 to €6,500
What You Get
Reels from 10 to 45 seconds
9:16, 1:1 and 16:9 formats
Editing, pacing and transitions
Sound design and music sync
Color grading unified with campaign
Motion documentation by level
04. Campaign
A choreographed collection of images, reels, concept and direction. Not a sum of assets: one visual narrative with system logic.
Investment
From €2,200
Campaigns from €2,200 to €9,800 depending on scale
What You Get
6 to 40+ images depending on level
1 to 5+ reels depending on level
Campaign concept and visual narrative
Multiformat delivery for social, digital and print
Campaign editing and postproduction
SOP and derivation rules by level
05. System / Infrastructure
Your own visual engine. HEYDE builds the methodology inside your team: processes, libraries, prompts, checkpoints, training and support.
Investment
From €8,500
Entry system to Premium infrastructure from €28,000
What You Get
Workflow and scale audit
Reusable libraries and templates
Operational documentation
Team training sessions
Quality and validation system
Post-launch support and evolution roadmap
HEYDE Studio vs traditional production
A system-first workflow changes what gets reused, what stays consistent, and what your team owns after delivery.
| Factor | HEYDE Studio | Traditional Agency |
|---|---|---|
| Starting point | System first | Shoot or asset first |
| Consistency | Enforced by rules | Maintained by memory |
| Documentation | SOP and transfer included | Often implicit |
| Derivation | Built for multiformat | Rebuilt per channel |
| Team autonomy | Designed to hand off | Agency dependency |
| Future campaigns | Extend the same logic | Start again |
Method
The HEYDE Frame
Our method turns creative direction into an operating system. It protects the identity first, then builds production logic around what the brand needs to repeat.
Identity Lock
We fix the elements that cannot drift: avatar, product, material cues, light, mood and quality criteria.
Production Logic
We build the rules that make outputs coherent across stills, reels, contexts and campaign moments.
Derivation
We adapt the system into formats without restarting: hero, social, editorial, reel, launch and extensions.
Handoff
We document the decisions, SOP, rules and usage notes so the system can keep working after delivery.
Boundaries
What we do not do.
Premium systems need boundaries. The work stays valuable because we protect the method, the visual standard and the scope of every project.
No low-cost prompt work
We do not sell random AI images or tool operation as the product. The value is direction, consistency and reusable logic.
No one-off assets without context
Single assets are possible, but they still need a visual rule, a clear use case and a quality threshold.
No unlimited demo expansion
A demo proves viability. If the idea needs to scale, it becomes a scoped project with production rules.
No hype-led campaigns
The work should feel like a brand system, not an AI experiment. The tool stays behind the direction.
Process
How We Work
A clear sequence from audit to handoff. We define the rules, build the production logic and document the system so your team can keep using it.
01
Discover
We audit your current state. What works? What is broken? Where is the opportunity?
- Brand audit
- Stakeholder interviews
- Competitive analysis
- Production workflow review
- Bottleneck identification
02
Design
We design the system architecture. What rules? What flexibility? What enforces consistency?
- Visual language definition
- Component library design
- Tokenization
- Usage patterns
- Edge case planning
03
Build
We build it in your tools. Figma. Adobe. Code. Whatever you use, it works there.
- Design system implementation
- Component library building
- Template creation
- Automation setup
- Quality assurance
04
Document
We write the playbook. Usage guide. Rules. Examples. Everything your team needs.
- Brand guidelines
- Implementation docs
- Team training materials
- Troubleshooting guide
- Maintenance procedures
05
Deploy
Your team takes it. We support. You own it. Forever.
- Team training
- Knowledge transfer
- Handoff meeting
- 30-day support window
- Ongoing maintenance (optional)
Avatar / Image / Reel
24h-10 days
BriefWeeks 0-1
DirectionWeeks 1-2
ProductionWeeks 1-5
ReviewWeeks 1-2
DeliveryWeeks 1
Campaign
5-21 days
Brief + ConceptWeeks 1-3
Visual SystemWeeks 2-4
ProductionWeeks 3-10
DerivationWeeks 2-5
HandoffWeeks 1-2
System / Infrastructure
3-10 weeks
AuditWeeks 1
ArchitectureWeeks 1-2
LibrariesWeeks 1-3
TrainingWeeks 1-2
SupportWeeks 3-10
Service FAQs
Choose the right level of system.
We can start with one asset, one campaign or the infrastructure behind your production workflow.